Amazon
Advertising
What does Amazon Advertising offer?
With 300+ million worldwide active customer accounts*, Amazon has a deep understanding of how shoppers engage with products and brands as they discover, browse, and purchase online.
Advertising with Amazon Advertising can help you reach customers at every stage of their journey. Our offerings help you achieve your advertising goals while helping customers find the products they're looking for.
Amazon Advertising offers the following products:
Sponsored Products
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Sponsored Brands
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Sponsored Display
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Stores
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Audio ads
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Video ads
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Custom advertising
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Amazon DSP
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Amazon Attribution
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
| Goal | Objective | Sample metrics for success | |
|---|---|---|---|
| AWARENESS | “I want more people to be aware of my business” “I want to reach new potential customers” “I want to tell my brand story” |
Tell your brand story, reach potential new customers, and help build trust and confidence in your brand. Help maximize the size of your audience you want to reach. |
• Impressions • Brand recall |
| CONSIDERATION | “I want more shoppers to include my product/brand in their consideration set when they are browsing similar brands or their products” |
Reach shoppers who are in a shopping mindset by creating ads that are relevant and engaging. Consideration campaigns focus on engaging prospective customers. |
• Traffic • Store visits • App installs • Ad engagement • Video views • Email list sign-ups • Detail page visits |
| CONVERSION | “I want to drive sales for my products or services” “I want to engage high-intent shoppers from consideration to purchase” |
Engage with high-intent shoppers who may move from the consideration phase into making a purchase. |
• Sales • Return on ad spend • Advertising cost of sales |
| LOYALTY | “I want my existing customers to remain loyal to my product or brand” |
Help drive repeat sales from customers who previously purchased your products or services. |
• Repeat purchases • Referrals • Store visits • Subscribe & Save |